

Cosmoprof 2025: The Future of Well-being Passes Through Maletti!
From March 20 to March 23, 2025, Bologna will host the 56th edition of Cosmoprof Worldwide, the leading international trade fair for the cosmetics industry. With the participation of over 3,000 companies from 65 countries and an expected 250,000 visitors from more than 150 nations, the event remains an unmissable opportunity for professionals and enthusiasts in the sector.
Among the prominent exhibitors, Maletti will be present at Hall 33, stand F20/G19, showcasing its latest innovations in well-being and haircare.
One of the flagship products is the Shirobody, a treatment bed that combines steam and Shirodara waterfall with massages and therapies for the head and hair. This multifunctional bed offers hair treatments, integrating Shirodara therapy and a steam system for a complete and revitalizing relaxation experience. It also allows for facial treatments, thanks to the electric reclining backrest that tilts up to 80°, providing precise and comfortable treatments. Additionally, it is available with an optional water recirculation system to reduce waste during treatments, ensuring sustainable consumption.
In addition to the Shirobody, we have the Divina Armchair, a multifunctional styling unit for pedicure, manicure, and treatments for the face, body, and hair.
Another exciting new product to be presented at the fair is Spa Garçon, a multifunctional device capable of offering exclusive treatments for the scalp and hair. This innovative tool integrates advanced functions such as galvanic current to stimulate the skin and enhance the absorption of treatments, an airbrush for precise product misting, and the Aqua Peel system for deep, regenerative cleaning.
The Importance of Head Spa
In recent years, the concept of Head Spa has revolutionized the world of haircare, turning the simple act of washing hair into a true wellness ritual. Inspired by Eastern traditions, this experience combines massages, aromatherapy, and steam treatments to improve scalp health, stimulate blood circulation, and promote the growth of healthier, stronger hair.
Maletti, always attentive to innovation in the industry, has integrated this philosophy into its new products, like Shirobody, which, thanks to the Shirodara waterfall and steam treatment, offers an advanced Head Spa experience that regenerates both mind and body.
Another product that transforms hair washing into a moment of pure relaxation is the ergonomic Heaven wash unit, which allows the client to lie comfortably, turning every treatment into a true wellness ritual. The adjustable headrest ensures perfect spinal alignment and correct posture when lying down.
Spa Garçon perfectly complements the Head Spa experience offered by these products, integrating cutting-edge Korean technology with the quality of Made in Italy products. Spa Garçon represents an evolution in trichological care, providing a personalized experience that meets the needs of the most advanced salons. A growing trend in top salons and wellness centers, the Head Spa experience allows clients to enjoy a multisensory journey and take care of their hair in a holistic way.
Relaxation, well-being, and technology await you at Cosmoprof! Visit us at Hall 33, stand F20/G19 to discover and experience all our new products firsthand. We can’t wait to surprise you!