Maletti innovation and design at Beauty World Middle East in Dubai

Maletti excelled at the BWME exhibition held in Dubai at the beginning of November, presenting its latest innovations in the dedicated area of the Nazih stand, the Italian company’s major partner in that area.

Among the innovations presented was the brand new Vapo Barber system launched in September for the first time in Paris. Vapo Barber is the result of the inventiveness and ability to innovate that has always distinguished Maletti. It is a real revolution in the world of barbershaving, thanks to its advanced technology that offers an incomparable experience bringing benefits such as moisturising the beard, detoxifying and opening the skin’s pores.

In Dubai, Maletti also exhibited some of its main products: Eden wash unit with its refined and functional style, reclining massage chair, illuminated hood with sensory lights and aromatherapy setting. Venezia styling unit, inspired by the window decorations of Venetian palaces, characterised by the elegance of four petals like a rose. Finally, Zerbini 1906, the barber chair with a retro mood characterised by very high quality finishes.

The event represented a unique opportunity to discover the latest trends and take advantage of exciting business opportunities, consolidating Maletti’s position as a leading player in the beauty industry.